The July reporting period for companies that operate on calendar quarters begins tomorrow. Earnings season unofficially kicks off with Alcoa (AA – 7.81) reporting their earnings on Monday. Other notable companies that report their earnings this week include Yum! Brands (YUM – 71.66) on Wednesday and on Friday we hear from JP Morgan Chase (JPM – 53.99) and Wells Fargo & Company (WFC – 42.07). A good portion of growth for YUM comes from China so it is a good proxy for the consumer economy in that part of the world. JPM and WFC will be our first looks into how the second quarter played out for financials with any forward looking statements being a proxy for the investment banking industry as a whole for the second half of 2013.