CBOE Mid-Day Update 3.13.14

Volatility as an asset class

Amazon.com (AMZN) is up $4.51 to $375.05 after raising the price on Prime membership for existing members to $99. March call option implied volatility is at 24, April is at 25, May is at 33, July is at 28; compared to its 26-week average of 28.

Dollar General (DG) is down $1.85 to $57.43 after the discount retailer reported lower than anticipated revenue in its Q4, which it noted was impacted by severe weather. March call option implied volatility is at 26, April is at 25, May is at 27; compared to its 26-week average of 32.

General Electric (GE) is down $0.25 to $25.51 after announcing that it has filed a registration statement with the Securities and Exchange Commission for the initial public offering (IPO) of its North American Retail Finance business.  April call option implied volatility is at 16, May is at 19, June is at 18; compared to its 26-week average of 19.

Actives @ CBOE:  AAPL AMZN C TSLA RIG DG VXX PBR GOOG FB VIX

Options with increasing volume @ CBOE: IRDM HSOL LGND WSM MOBI CNP CALL MEI WRLD

CBOE S&P 500 Short-Term Volatility Index (VXST) up 2.05 to 15.90, compared to its 10-day moving average of 13.77. VXST is a market-based gauge of expectations of 9-day volatility cboe.com/vxst

CBOE DJIA BuyWrite Index (BXD) down 80c to 257.65, compared to its 50-day moving average of 254.27. cboe.com/micro/bxd/

CBOE Volatility Index (VIX) up 1.04 to 15.51. VIX March 16, 18, 20 and 25 calls are active at CBOE on 402K contracts cboe.com/VIX

iPath S&P 500 VIX Short-Term Futures (VXX) recently up 92c to 45.23.

S&P 100 Options (OEX) recently down 5.86 to $817.00 as China and Ukraine concerns offset February retail sales.